Buy custom Branding And Its Dangers And Advantages.
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| Topic: |
Business
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| Number of pages / Number of words: |
14 / 3807 |
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It makes it easier to process orders and track down problems, it provides legal protection of unique product features, it provides protection from competition, it helps segmenting the market, and it helps build a corporate image, making it easier to identify quality differences and shop more efficiently...
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Distributors and retailers want brand names because brand makes the product easier to handle, hold production to certain quality standards, strengthen buyer preferences, and makes it easier to identify suppliers. In Britain, two large supermarket chains have developed popular store-brand colas- Sainsbury cola (from Sainsbury) and classic cola (from Tesco)...
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