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Topic: Business
Number of pages / Number of words: 2 / 288
Essay's paper body

Nike started out selling simply shoes but expanded tremendously. Watches, T-Shirts, Jerseys, Sports Bags, Licensed Apparel, and various other accessories now fall under the type of equipment that makes up the Nike Brand. The downside to Nike is that it tends to price its creations at a high price. This is due to the demand of the consumer for anything Nike...


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Nike started out selling simply shoes but expanded tremendously. Watches, T-Shirts, Jerseys, Sports Bags, Licensed Apparel, and various other accessories now fall under the type of equipment that makes up the Nike Brand. The downside to Nike is that it tends to price its creations at a high price. This is due to the demand of the consumer for anything Nike...


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General points of the essay

Evaluate the importance of branding, and brand loyalty, to successful marketing. NIKE SHOES Nike Apparel Nike Brand Analysis Nike Brand Nike Inc.: Study of value chain functions and how they contribute to the success of Nike. Nike brand image Nike to Release Sports Drink Nike vs Reebok Brand analysis Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon Selling T-Shirts Is Big Business On Web Sports Shoes Brand Positioning: Luxury Watches Nike Businesses and the Business Type They Fall Into

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