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Topic: Business
Number of pages / Number of words: 3 / 693
Essay's paper body

This emphasises how important a brand name is to an organisation as it is a valuable asset and an added value.

A brand extension is one of the strategies a companies uses and as cited by Wilmhurst (1995) this strategy is not actually a new concept but dates back from the 1960s.

When retailers used the same brand name on a different products...


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In a simple context it is when a company is using an existing brand from a parent as in Nescafe from Nestle and Pepsi Max from the original Pepsi brand. Therefore Brand extension is usually introduced as they have more advantages and can be transferred to a new product with the same attributes but in a different form...


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Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal Evaluate the importance of branding, and brand loyalty, to successful marketing. How Valuable Time Is Squandered Identification and analysis Of Value Added And Non-Value Added Steps In Work Processes. Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention Value Added Taxes When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand My Most Valuable Possession Critically examine the proposition that small allies have ?exploited' large allies in the North Atlantic Treaty Organisation. Comment on the proposition that prospective gains for producer groups prove more important than assessment of gains to ... The Most Valuable Intelligence Discipline: IMINT value added dealers (auto) Does restructuring increase a firm's value-added/labor productivity An investigation to see how much oxygen is given off when different concentrations of catalase are added with hydrogen peroxide. Discuss the impacts of IT to individuals, organisations and society at large. Use one organisation that you know (could be any organisation, as long as is well known) to describe the role of IS in supporting the functioning of that organisation.

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