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| Topic: |
Business
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| Number of pages / Number of words: |
48 / 13324 |
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Brands are used as external cues to taste, design, qualify, prestige, value and so forth. In other words, consumers associate the value of a product with the brand. The purpose of this report initially is to review literature on the core associations of brands used to position brands as strategies to create competitive advantages...
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This campaign aims at seeking the perception of the mass retail customers for the brand & figure out the goodwill of the brand comparative to other competitor brands & products present in the market which falls in the same category and have the same target market as different consumer segments may perceive the same brand in different ways...
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Brand Positioning Of Ucb
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