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Topic: |
Business
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Number of pages / Number of words: |
7 / 1755 |
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Sa Sa Cosmetics is a case in point. The company is a household name in Hong Kong which has already reached the stage of maturity. However, it has only started venturing into the mainland in recent years and is now at the stage of introduction or growth there. Sa Sa adopts different strategies to achieve its targets at different stages...
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In Hong Kong, its target is to increase its market share. On the mainland, it aims to draw the attention of consumers and increase its reputation.
Some brands or products may experience exponential growth in their life cycle. When China began its reform and opening up in the early 1980s, mainlanders who came into contact with the new technologies and new products of foreign countries for the first time found them amazing...
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