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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 286 |
Essay's paper body
When consumers face thousands of products, they are initially confused, but also try to categorize the brand association or image with their existing memory. When two or more products exit in front of consumers, they might reposition memories to frame a brand image and concept toward new introduction...
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When consumers face thousands of products, they are initially confused, but also try to categorize the brand association or image with their existing memory. When two or more products exit in front of consumers, they might reposition memories to frame a brand image and concept toward new introduction...
Essay fragment
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