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Topic: Business
Number of pages / Number of words: 7 / 1881
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Zara speeded up the process of getting products and services in the market. Every company works at the rapport with suppliers and the customers. Zara builds closer relationship with the suppliers and customers.

Porter Analysis in Zara Fashion Chain

The core purpose of the Porter analysis is to analyse the competitive advantage of any company in the market...


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Zara’s competitive advantage could be seen in vertical integration, quick response strategy, centralized distribution centres, expansion and product image.

Vertical integration

Zara’s value chain flows in the vicious circle of sourcing & manufacturing, distribution, retailing, and design. They follow the merchandising strategy where they buy the raw material available in low cost, they purchase it that moment and apply scarcity and opportunity technique that is buy now and not later...


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