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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1283 |
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Driving Forces
Changes in the long-term growth rate are an important driving force. The overall growth rate for the industry is declining as the market becomes saturated, even though per capita consumption is still growing. The main sellers of bottled water are now engaging in price competition and attempting to differentiate their product, which are both signs that the industry is reaching the stage of maturity...
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The main sellers of bottled water are now engaging in price competition and attempting to differentiate their product, which are both signs that the industry is reaching the stage of maturity. Types of differentiation include enhanced vitamin and supplement water. The industry is also consolidating as the big bottlers battle it out for market share...
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