Small brands such as Fiji, Penta, and Aspen Puer started taking over the shelf space. The leading bottle water competitors didnât give up their shelf space so easily. In return, what is said to be one of the most product innovations in the bottle water industry produced what is known as, enhanced waters...
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In return, what is said to be one of the most product innovations in the bottle water industry produced what is known as, enhanced waters. Companies aggressively started introducing their variations of enhanced waters such as PepsiCoâs Aquafina Essentials which added vitamins, carbohydrates, electrolytes, and other supplements to the bottle water...