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Topic: Business
Number of pages / Number of words: 9 / 2452
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market, new product launches, and utilization of aggressive marketing initiatives to drive the business

? 1970 acquisition of Lohnerwerke GmbH, based in Austria. Lohnerwerke’s subsidiary, Rotax, was a key supplier of engines for Bombardier Ski-Doo snowmobiles as well as a tramway manufacturer = FIRST ENTRY INTO RAIL BIZ

? Mid 1970s – slow in snowmobile industry, as a result, the largest of the 6 remaining manufacturers was BBD

A...


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market, new product launches, and utilization of aggressive marketing initiatives to drive the business

? 1970 acquisition of Lohnerwerke GmbH, based in Austria. Lohnerwerke’s subsidiary, Rotax, was a key supplier of engines for Bombardier Ski-Doo snowmobiles as well as a tramway manufacturer = FIRST ENTRY INTO RAIL BIZ

? Mid 1970s – slow in snowmobile industry, as a result, the largest of the 6 remaining manufacturers was BBD

A...


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