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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1939 |
Essay's paper body
Soon the brand was established as for leading engineering excellence, an attribute it still holds these days, adding brand characteristics such as power, reliability, luxurity, advanced technology and premium prices.
The target customer of BMW is the young, affluent professional, the company's slogan "the ultimate driving machine" is dedicated to attract this peer group and it represents BMW's strategic position...
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Soon the brand was established as for leading engineering excellence, an attribute it still holds these days, adding brand characteristics such as power, reliability, luxurity, advanced technology and premium prices.
The target customer of BMW is the young, affluent professional, the company's slogan "the ultimate driving machine" is dedicated to attract this peer group and it represents BMW's strategic position...
Essay fragment
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