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Topic: Business
Number of pages / Number of words: 11 / 3053
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For example, if a consumer decides to buy a BMW, he reasons to buy it so that he could be associated with the brand’s qualities which are power, security and all round efficiency. The choice criteria used by customers in terms of technical, economic, social and personal perspectives, BMW targets to appease their customers in all sections...


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They focus on technological expertise with preference to style, comfort and emphasis on performance. In the case of economic criteria, they stress on value for money as their cost of ownership is comparatively high. This gives a very good residual value of trade in for the car brand. Their pricing strategy shows that even though they are premium brands segmenting their market at a higher economy range, they do produce models of all ranges and they cash in on their brand equity to maintain their level of profit margin...


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General points of the essay

What is a brand Bmw - An Emotional Brand Brand Development Brand Equity Brand Value Brand Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal Consumer Emotional Intelligence: Conceptualization, Measurement, And The Prediction Of Consumer Decision Making Consumer evaluations of sales promotion: the effect on brand choice Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon Process Of Developing Consumer Based Brand Equity Aarong Bangladesh The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention The Pinocchio Factor In Consumer Attitudes Towards Celebrity Endorsement: Celebrity Endorsement, The Reebok Brand, And An Examination Of A Recent Campaign When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand The Efficiency of Year Round Education

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