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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1098 |
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Consumer tools in the market are Black or Charcoal Grey. B&D uses Black for Consumer and Charcoal Grey for Professional Grade tools, this lack of color differentiation makes it difficult for purchasers to determine which products are Professional and which are Consumer, which may have facilitated the use of B&D consumer grade products to professional tasks, thus generating an inordinate high rate of failure...
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Conversely, other manufacturers use higher color differentiation and use colors such as teal (Makita), red (Milwaukee), or green (Hitachi) to differentiate the P-T products from the black/charcoal grey consumer products.
Research on Tradesmen's brand perceptions shows that DeWalt, a B&D brand associated with "industrial yellow" has a 70% awareness rating and is ranked by 63% of those in the P-T market to be "One of the Best", which is much more than the 44% of people in this market who think the same of the B&D brand...
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