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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1078 |
Essay's paper body
This was because, as a global company, it needed to address global issues across all its operations in a more consistent fashion. In addition, as part of the FTSE 100 there was also a responsibility to investors, regulators and customers to have a more considered and co-ordinated approach to what it then termed CSR...
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A full time CSR professional was appointed at group level in 2005 and it was his responsibility to develop a framework that would be adopted by all the operations.
Key decision makers and budget holders were consulted and asked to consider themselves not only as part of an individual operation in a particular market, but also as part of a global entity in an environment where communication is instantaneous and reputations made or damaged almost as quickly...
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