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            | Topic: | 
            
                
                    Business
                
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            | Number of pages / Number of words: | 
            
                4 / 897             | 
        
                
    
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The US only makes up about 11% of Benetton's total revenue, and with the number of stores declining Benetton has launched a new more conservative ad campaign to attempt to win back the American people.
4. Assess Benetton's efforts to boost sales in the United States. What recommendations would you make to management and why?
Benetton has changed their strategy away from social issues in the US and has focused their new ads on their products similar to Gap, and Old Navy by doing this they should increase market share...
        
        
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Assess Benetton's efforts to boost sales in the United States. What recommendations would you make to management and why?
Benetton has changed their strategy away from social issues in the US and has focused their new ads on their products similar to Gap, and Old Navy by doing this they should increase market share...
        
        
            Essay fragment
        
    
                
            General points of the essay
            
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