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• ? Enables management assesses the organization’s present/future potential
• ? Provides a framework for analysis and comparison of businesses for multinational companies.
• ? Provides a good basis for the formulation of marketing objectives for specific international markets.
• ?Allows a convenient graphical form that is easily understood by the executives who are the decision-makers...

• ? Enables management assesses the organization’s present/future potential
• ? Provides a framework for analysis and comparison of businesses for multinational companies.
• ? Provides a good basis for the formulation of marketing objectives for specific international markets.
• ?Allows a convenient graphical form that is easily understood by the executives who are the decision-makers...

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