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| Topic: |
Business
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| Number of pages / Number of words: |
29 / 8083 |
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Thus marketing serves as the link between a society's needs and its pattern of industrial response. (Kotler)
Like definition 2, this definition emphasises on the social and economical aspects of marketing, clearly focusing on matching the resources of the company to the needs of the market.
5. Marketing is concerned with meeting business objectives by providing customer satisfaction...
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Marketing is concerned with meeting business objectives by providing customer satisfaction.
This definition also focuses, on understanding consumers and to find what satisfies them. This is one of the important definitions of marketing focusing mainly on understanding customers' needs and wants.
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