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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2182 |
Essay's paper body
The international products fell into the two categories of eyewear (sunglasses) and vision care (contact lenses and lens care products).
The eyewear industry grew mainly because of the success of Ray-Ban sunglasses and the growing consumer need for fashion products. Production facilities for Ray-Ban grew outside the U...
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Production facilities for Ray-Ban grew outside the U.S. making them more available to the international market.
Also, B&L obtained a significant portion of the world market for vision care products. Several solutions and contact brands emerged and started growing through Europe, Asia, and Latin America...
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