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Topic: Business
Number of pages / Number of words: 7 / 1806
Essay's paper body

The chain got its start by taking a smaller profit on items like tea and coffee that were generally high-profit items for smaller groceries. Even in 1911, 62 years after its founding, A&P was carrying only 25 different kinds of products.

National brands at A&P had to fend for themselves against these in-house brands...


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Although Cream of Wheat once refused to sell to the Tea Company because of the chain’s cost-cutting practices, A&P retained the upper hand in the distribution tussles into the 1930s. In the post-WWII years, however, the retailer discovered that branded, packaged products enhanced its credibility with consumers...


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