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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 424 |
Essay's paper body
In fact, it is their own manufacturing process that is not able to handle their basic relationships with their customers and must be changed immediately. The JITD program is not enough and could actually cause Barilla to be forced out of the market by their own customers, the distributors.
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Barilla's manufacturing process is long and inflexible. Given the high variability in customer demand for something as unpredictable as pasta consumption in Italy, this choice of production process is completely unreasonable.
Maggiali's suggestion for "solving" this problem is the Just-in-Time Delivery system...
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Barilla Spa (A)
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