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Topic: Business
Number of pages / Number of words: 5 / 1367
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There is internal resistance from Barilla’s own sales and marketing organizations. A number of sales representatives felt that their responsibilities would be diminished if the JITD were put in place. There were a range of concerns that were expressed from the bottom to the top of the sales organization...


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Some concerns were, “We run the risk of not being able to adjust our shipments sufficiently quickly to changes in selling patterns or increased promotions,” or “we increase the risk of having our customers stock out of our product if we have disruption in our process.”

To counter the concerns, the director of logistics said, “I think JITD should be considered a selling tool, rather than a treat to sales...


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