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Topic: Business
Number of pages / Number of words: 5 / 1387
Essay's paper body

This is based on the fact that the decision of what contact lens to purchase considerably relies upon the availability of products carried by ECPs. As a result, we estimate that 1-Day Acuvue will capture 849,139 customers in a year.

Characteristics of Potential Market

The Western regional launch data shows that the vast majority of customers use both eyeglasses and contact lenses, with the average use of contact lenses being 4...


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As a result, we estimate that 1-Day Acuvue will capture 849,139 customers in a year.

Characteristics of Potential Market

The Western regional launch data shows that the vast majority of customers use both eyeglasses and contact lenses, with the average use of contact lenses being 4.4 days a week. These customers were classified as "part time users"...


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