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Topic: Business
Number of pages / Number of words: 5 / 1374
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To achieve this goal, they produced projectors with high quality and constantly evolved in all segments to roll out upgraded products based on consumers' needs and growing technology. On the other hand, Sony was a high turnover consumer electronics manufacturing company and their goal was to be 50% an industrial supplier and 50% a consumer supplier...


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Due to their lower prices and comparable quality in video and data (about 35 kHz) segments, they held higher market share than Barco did. They were able to keep their prices low because of three reasons ? (1) their products were of inferior quality than Barco's, (2) they used tubes that were manufactured in-house, and (3) they used Barco's R&D knowledge and kept their manufacturing costs low...


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