Buy custom Barco Projection Systems (A): Worldwide Niche Marketing
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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1626 |
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Barco forced dealers to spend time learning about Barco products, and dealers had to hire a certain number of Barco-approved technicians. The idea behind this was that dealers would know more bout Barco products than competitors and thus would push Barco products. Barco kept the number of dealers to low because more dealers will mean that they will have more buyer power over distributors, and thus over Barco...
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Barco kept the number of dealers to low because more dealers will mean that they will have more buyer power over distributors, and thus over Barco. The effect will move up the chain, e.g. if distributors are forced to decrease their margins this will put pressure on BPS. The distributors were specialized and had exclusive contracts with Barco...
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General points of the essay
Barco Projection Systems (A): Worldwide Niche Marketing
Barco Projection Systems
Barco Projections
barco
Case Study: Barco Projection System
Niche marketing
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