Buy custom BARBIE TO TOUT MASS APPEAL
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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 354 |
Essay's paper body
On the 3-inch heels of the fashion doll's partnership with MAC Cosmetics, Barbie has aligned herself with girls' cosmetics maker Bonne Bell to create a beauty collection slated for the mass and midtier markets next year.
"It will be a girl-focused initiative that will bring fun to the cosmetics category," said Richard Dickson, senior vice president of marketing, media and entertainment, worldwide, for Mattel Brands, the manufacturer of the 48-year-old doll...
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On the 3-inch heels of the fashion doll's partnership with MAC Cosmetics, Barbie has aligned herself with girls' cosmetics maker Bonne Bell to create a beauty collection slated for the mass and midtier markets next year.
"It will be a girl-focused initiative that will bring fun to the cosmetics category," said Richard Dickson, senior vice president of marketing, media and entertainment, worldwide, for Mattel Brands, the manufacturer of the 48-year-old doll...
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General points of the essay
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