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Topic: Business
Number of pages / Number of words: 2 / 354
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On the 3-inch heels of the fashion doll's partnership with MAC Cosmetics, Barbie has aligned herself with girls' cosmetics maker Bonne Bell to create a beauty collection slated for the mass and midtier markets next year.

"It will be a girl-focused initiative that will bring fun to the cosmetics category," said Richard Dickson, senior vice president of marketing, media and entertainment, worldwide, for Mattel Brands, the manufacturer of the 48-year-old doll...


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On the 3-inch heels of the fashion doll's partnership with MAC Cosmetics, Barbie has aligned herself with girls' cosmetics maker Bonne Bell to create a beauty collection slated for the mass and midtier markets next year.

"It will be a girl-focused initiative that will bring fun to the cosmetics category," said Richard Dickson, senior vice president of marketing, media and entertainment, worldwide, for Mattel Brands, the manufacturer of the 48-year-old doll...


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General points of the essay

BARBIE TO TOUT MASS APPEAL Barbie's Effect On Girls Barbie Doll Barbie Doll - 4ps Barbie Doll: Man vs. All “Girl” &Amp; Barbie Doll Barbie Doll: A woman's place in society Comparitive Essay Barbie Doll And Their Eyes Were Watching God With careful textual analysis of any one media text (for example television advertising, fashion on film, music videos etcetera?) explore the relationship between fashion and mass media Mass media and adolescence: how mass media influence teens in their sexual behavior cosmetics cosmetics for men MAC Cosmetics Men's cosmetics HISTORY OF COSMETICS

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