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Topic: Business
Number of pages / Number of words: 22 / 6145
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Net sales for the quarter were Euro 1.125 million, representing year-on-year and sequential increases of 18% and 40%, respectively.

Competitive analysis:

Direct competitors - Nokia, Motorola, Samsung, Siemens

Indirect competitors – walkie-talkies, instant messaging, pagers, PDA’s

SWOT analysis

Strengths: The strengths of this company include its relationships in Japan (Sony) and Europe (Ericsson)...


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Sony also provides expertise in the consumer electronics field while Ericsson supplies their knowledge in telecommunications. The handheld devices that they make are the best with all the latest features. They are currently working on G3 (Third Generation) phones. Many of the latest Sony Ericsson models have appeared in hit movies because of their stylish designs thus giving it extra exposure...


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