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These are examples of ‘core differentiation’ as they can easily be replicated by competitors and thus will not significantly differentiate BA for any substantial period of time.
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How is BA seeking to differentiate themselves?
BA’s main point of differentiation can be taken from the first line of their annual report “flying to over 300 destinations at convenient times and (the)best located airports” to justify the premium price tag. I would suggest that this is perhaps the best differentiation BA can offer within their economy sector which is primarily competing with the no-frills airlines...
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