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Topic: Business
Number of pages / Number of words: 5 / 1141
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This marketing activity is usually the first step in an integrated touch campaign that may include direct mail, telemarketing, Web casts, and newsletters. There would also be follow-up by sales representatives who will discuss the businesses in more detail and move the prospect through the sales cycle...


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Content is crucial for B2B marketing and "white papers, newsletters, and coverage of products and services by the media helps companies educate their prospects" (Murphy).

B2C

"The ultimate goal of B2C marketing is to convert shoppers into buyers as aggressively and consistently as possible" (Murphy, 2006)...


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