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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
4 / 1068 |
Essay's paper body
Generally speaking, these terms are often used interchangeably with ‘B2B’ or
‘business-to-business marketing’. This text, however, uses the term B2B marketing, although
we acknowledge that not all organisations that make substantial purchases, for example government
departments, universities and hospitals, are in business in the profit-making sense of
the word...
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Thus, as pp. 149 et seq. will show, the term B2B marketing covers a wide range of
purchasing relationships between a wide range of organisations. First, however, it is important
to define more precisely what B2B marketing is.
Defining B2B marketing
B2B marketing is the management process responsible for the facilitation of exchange
between producers of goods and services and their organisational customers...
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