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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 913 |
Essay's paper body
In addition, having department stores sell via the Internet would increase the channels of distribution, thus increasing consumer loyalty (Pearce & Robinson, 2004, ¶184-186).
The economic factors that Jung used to help create her proposal included:
Slow earning, stagnant sales, limited distribution capabilities and
shifts in personal care preference and spending habits
Single digit growth
Volatile stocks
Limited distribution channels
All these factors would affect Avon's long-term goals by forcing Jung to find new, creative ways to stay fresh in the market...
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Jung had created a strategic plan that met the vision of Avon; she had created goals that were measurable and geared toward future company growth. The goals seemed to be obtainable in the current business market. In addition, Jung's idea that technology may be the answer was in response to a changing business environment which included movement toward e-business...
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General points of the essay
Market Analysis- Competition And Consumer: Clothing Stores
Avon Strategy Analysis
Department Stores
Distribution Channels
Channels of Distribution
Federated Department Stores
HISTORY OF TARGET DEPARTMENT STORES
Innovative Distribution Channels of FMCG in India
Five steps in the process of building channels for international distribution
Increasing Brand Loyalty In The Hospitality Industry
Increasing the U.S. gas tax 20% to increase natural gas supplies will boost economic development and will promote environmental protection,
"Power to the People"-Growth in consumer complaint channels in Ghana
Teen girls sell sex via the internet
Avon's Marketing Strategy
Strategy to increase sales of repertoire brands
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