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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1289 |
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Jung quickly rose to head of global marketing in 1996 at the young age of 37. A bold choice by Avon's leadership since Ms. Jung had very limited experience in foreign markets. Capitalizing on her insight into different cultures she focused on public-relations and expanded Avon's global lines and presence in new countries...
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Two years later in 1997, the board of directors promoted Ms. Jung to Chief Operating Officer and hired Charles Perrin as the new Avon CEO. It was the hiring of Mr. Perrin that proved disastrous for Avon. In 1999, Mr. Perrin resigned his position after a 50 percent loss in Avon's shares. "With little operating experience, Jung was not the obvious choice to run a company with millions of independent sales reps and operations in 137 countries...
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General points of the essay
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Avon's Leading Lady
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