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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 534 |
Essay's paper body
Also, the popularity of large trucks and SUVs are on the decline and car manufacturers are hard at work developing fuel efficient alternatives.
Competitive Rivalry
The competition among players in the automotive industry is quite high. This is because the industry players are well established and have large marketing budgets...
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This is because the industry players are well established and have large marketing budgets. The barriers to entry to this market make the industry an oligopoly which somewhat reduces the risk to the existing car manufacturers. Price based competition, including attractive financing options is one method of attracting new customers, however the margins are becoming smaller and car manufacturers are relying on brand, quality and warranties to differentiate themselves from the competition...
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General points of the essay
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