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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1124 |
Essay's paper body
Although Californian wine was gaining some
recognition in the international market, it was limited and had many critics. Australia, South
Africa, New Zealand and Chile posed no real threat to Europe. Their wines were regarded as
mediocre, they had bad press throughout most of the continent and their export markets were
virtually non-existent...
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In addition, the reputation of European wine was now such that importers
had no taste for alternatives. Europe reigned supreme.
Four major developments, however, led to fundamental changes within the international wine
landscape from the 1980s onwards, changes that have seriously eroded the European, Old World
hegemony...
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General points of the essay
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