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Essay's paper info
Topic: Business
Number of pages / Number of words: 5 / 1192
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For example, the content of a children’s television show broadcast on channel 10 at 4:30pm weekdays, must not contain anything explicit, such as nudity.

They follow a code to ensure that the community is protected and is not submitted to any broadcast material that is unsuitable or breaches rules and codes set by the Australian Broadcasting Authority

The Australian broadcasting Authority does not handle complaints about the content of advertisements broadcasted, but does handle complaints about:

  • television captioning
  • tobacco advertising
  • political advertising
  • election material
  • sponsorship announcements on community radio
  • access to membership of a community radio association
  • advertisements about medicine
  • matters relating to the Children's Television Standards

Organizations relevance to the marketing sector:

The Australian Broadcasting Authority has relevance to the marketing sector, as it limits the ways in which organizations can market their products to the Australian public, as well as how television shows are marketed and the content that is seen...


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For example, due to the regulations enforced by the Australian Broadcasting Authority, advertisements which are directly marketed to children would not be allowed on air, as the ABA Code of Ethics states that, due to their developmental levels, require special consideration in areas such as advertising...


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