Buy custom assessing marketing strategy of Ford
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Business
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| Number of pages / Number of words: |
23 / 6424 |
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Ideally, marketing's empiricism works like Rogerian psychotherapy: it holds up a mirror to ourselves, reflecting our beliefs and desires so we can recognize, remember, evaluate, and transform them.
Ford Motor Company is undergoing a transformation that is putting their customers at the center of everything they do...
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Their vision is to be the world's leading consumer company for automotive products and services. That requires a much different headset than that of a traditional automobile manufacturer?one that concentrates intensely on the people who buy and use their products. Obviously, they had had a pretty good idea of what their customers wanted in the past, or we wouldn't be approaching our 100th anniversary...
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Assessing the benefits of replicated empirical data in a marketing context.
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