Buy custom As Burgers Boom In Russia, Mcdonald'S Touts Discipline
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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1955 |
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To do so, Mr. Khasbulatov, 51 years old, is taking a page from Western-style dining habits. He introduced a breakfast menu and plans to add more "McCafe" sections serving espresso drinks to draw late afternoon and evening crowds. He's also keen to bump up the number of restaurants with drive-throughs and have more locations stay open around the clock...
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That would make Russia one of the fastest-growing markets in the McDonald's system. But so far this year, the company has built only 12 new stores -- 20 shy of its goal. "The bureaucracy is still very high," explains Mr. Khasbulatov.
Opening a single McDonald's here can require as many as 200 signatures from local officials...
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