Buy custom Article Summary-The Mismanagement of Customer Loyalty
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
2 / 452 |
Essay's paper body
The only way to strengthen the link between profits and loyalty is to manage both at the same time. As the article mentioned, to have success business people have to understand their emery well and get into the war.
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2. Companies will have to find ways to measure the relationship between loyalty and profitability so that they can better identify which customers to focus on and which to ignore.
3. Loyal customers will be more familiar with a company’s transaction processes. Because they need less hand-holding, the company should find it cheaper to deal with them...
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General points of the essay
A Definite Link Between an Organisation's Business Strategy and Human Resources Strategy is Essential for Business Success
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