No formal marketing has been done for the product and the Quartzâ exposure has been limited, thus the reason for low sales. While consumers may initially view the Quartz as being relatively expensive, the value added by this product is that consumers receive a superior product while saving both money and time during the installation phase (Exhibit 3)...
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Additionally, many homes in the UK are older and would require extensive renovation to accommodate a traditional shower. We predict that a targeted marketing campaign to build brand awareness will be a long-term undertaking. However, once the brand is established in the new shower consumer market, a âpullâ effect will arise wherein end customers demand the Quartz from plumbing professionals...