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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 950 |
Essay's paper body
The advertisement on Exhibit 9 might not be able to achieve the intended results as it is too focused on the technical specifications of Quartz.
3) Issue of cannibalization
Based on the BCG Growth-Share Matrix definition, Aquavalve is arguably Aqualisa’s cash cow. As Quartz’s superiority becomes apparent, Aquavalve could be at risk of being relegated to a dog’s position...
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As Quartz’s superiority becomes apparent, Aquavalve could be at risk of being relegated to a dog’s position. However, this fundamental shift is a necessary evil, especially in the light of competition – take the chance of losing a cash cow (Aquavalve) in exchange of a question mark (Quartz) becoming a star, rather than lose the cash cow to a competitor’s new-born star (Appendix 4)...
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