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But if everything goes as plan the new brand will be seen as the top of line premium brands but not seen as the way top of the ultra premium brands which cost an arm and a leg to purchase.
If Aqualisa wants to sell the Quartz brand and gain sales momentum it is believed that if they target plumbers and hotels, and do a re-branding of the quartz product they will succeed and bring this innovative product to market...
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In order to generate sales momentum for the Aqualisa Quartz brand, Rawlinson has a lot of information to take into account before making his decision about the direction of the brand. Is the Quartz shower system a niche product and if so how should the company go about marketing the product? Will the product end up going mainstream, then cannibalizing the Aquavalve mixer shower brand, the companyâs bread and butter? Will the product devalue the brand as a whole because of issues with plumbers not wanting to adopt innovation?
As of May 1998, Aqualisa already had a 25% net return on sales and was currently obtaining a 5% to 10% growth in a mature market...
General points of the essay
Aqualisa Quartz: Simply A Better Shower Case Executive Summary
Aqualisa Quartz: Simply A Better Shower
Aqualisa Quartz: Simply a Better Show
Celebrity endorsements of high involvement brands evoke cognitive evaluations that can erode brand equity and affect celebrity credibility
Consumer Perceptions Of Store Brands Versus National Brands
DISCUSSION OF THE RISK PREMIUM
Factors Determining Premium Income Of
Fast n Fresh Premium Ice Cream Parlor
H-E-B Own Brands
Premium Company Profile: LVMH Moet Hennessy Louis Vuitton SA
Aqualisa and Quartz
Notes on Aqualisa Quartz Case Study
Too much of British company law frustrates, inhibits, restricts and undermines. It is over-cautious, placing too high a premium on regulation and avoidance of risk. The company remains the choice of corporate vehicle for over a million businesses,...
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