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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1348 |
Essay's paper body
We can introduce a new generation Quartz with all the additional features built-in or to sell these additional features as add-on. This will allow us to further penetrate the market. On top of that, in two years time, when we lose our lead, we can offer a new product that has simpler features and design than the current Quartz to the DIY market...
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Quartz technology, with its ease of installation, will become a huge interest to the DIY consumers. Further, by introducing to the DIY market, Aqualisa can leverage on Gainsborough's distribution channel . However, to successfully launch the 2 products with similar technology and different prices to the 2 markets, we will need substantial differentiation to avoid product confusion...
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