Buy custom Application Of E-Business Strategy Creates Competitive Advantage For Airlines
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| Topic: |
Business
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| Number of pages / Number of words: |
25 / 6792 |
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Interactivity
As opposed to EDI, which is for application-to-application data exchange, the Internet offers person-to-person and person-to-application interactivity. Even if one side of the interaction is automated, through a Web-server program, the interaction possibilities are wide ranging and can be extremely varied and engaging...
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One-to-one
The Internet makes customer profiling fairly easy, by capturing and analysing customer characteristics. Technically, this can consist of storing some information about the customer on the customer's computer (e.g. a 'cookie'), which is retrieved when the customer returns to the site. This can be combined with more detailed information, partially solicited from the customer and partially collected by the merchant, e...
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