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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2459 |
Essay's paper body
Over 8% of HH’s earn over $75,000, up from 2.6% in 1980. A trend towards dual-income families is the leading contributor. The rise in incomes is resulting in higher demand for products offering more convenience and style, even if they command a higher price.
Government Policies and Legal Environment:
Legal Environment: It comprises of laws and certain government and non government organizations...
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Laws include child labour laws, Minimum wages law, restriction on hazardous substances etc. In 2006, there were disturbing reports in the media claiming that Apple’s iPod factory in China made workers work more than the contractual 60 hours a week. Apple had to consequently conduct an audit and correct any inconformity...
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General points of the essay
Apple Ipods Marketing Strategy
Dual Career Families
Marketing Strategy Of Apple
Current Perspectives on Dual-Career Families
Apple Ipods
Apple's new iPods
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AN ANALYSIS OF SEGMENTATION, TARGETTING AND POSITIONING STRATEGY OF IPOD ? APPLE
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