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Apple Computer Inc Profitability Ratios

Competitor's Average Financial Ratios

FY 2002 FY 2001 FY 2000 FY 1999 FY 1998

Profitability Ratios

Gross Profit Margin 39,38% 42,41% 44,40% 44,63% 46,70%

Operating Profit Margin 8,19% 12,96% 17,10% 18,04% 17,56%

Net Profit Margin 4,03% 4,40% 13,95% 13,60% 11,54%

Return on Total Assets 1,72% -1,33% 12,81% 13,69% 15,08%

Return on Equity 5,88% -1,01% 24,61% 24,10% 30,96%

EBIT Margin 5,50% 8,02% 20,71% 20,24% 17,70%

EBIT to Assets 1,96% -0,02% 18,83% 20,22% 22,72%

Effective Tax 31,11% 26,32% 31,62% 32,76% 33,20%

Table 2...


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Apple Computer Inc Profitability Ratios

Competitor's Average Financial Ratios

FY 2002 FY 2001 FY 2000 FY 1999 FY 1998

Profitability Ratios

Gross Profit Margin 39,38% 42,41% 44,40% 44,63% 46,70%

Operating Profit Margin 8,19% 12,96% 17,10% 18,04% 17,56%

Net Profit Margin 4,03% 4,40% 13,95% 13,60% 11,54%

Return on Total Assets 1,72% -1,33% 12,81% 13,69% 15,08%

Return on Equity 5,88% -1,01% 24,61% 24,10% 30,96%

EBIT Margin 5,50% 8,02% 20,71% 20,24% 17,70%

EBIT to Assets 1,96% -0,02% 18,83% 20,22% 22,72%

Effective Tax 31,11% 26,32% 31,62% 32,76% 33,20%

Table 2...


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