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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1748 |
Essay's paper body
Gross margin was 34.7 percent up from 31.2 percent in the same quarter a year ago (Apple, Investor Relations, 2008). The company second quarter results show a net quarterly profit of $1.05 billion with gross margin of 32.9 percent down from 35.1 percent in the year-ago quarter. International sales accounted for 44 percent of the quarter’s revenue...
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(Apple, Investor Relations, 2008). Apple’s domestic computer sales were up 30 percent in December, and outsold the industry averaged 3 to 1, but its share of the market decreased in that same three month time frame (DeWitt, 2008). According to Peter Burrow’s article in Business Week, ‘Are Investors Unfairly Sour on Apple?’,
“Mac sales were scorching—particularly the desktop iMac, whose sales grew 53% in a market that expanded just 10%...
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