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Business
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| Number of pages / Number of words: |
4 / 971 |
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It could almost be exported or sold without any cultural modification or adaptation. Nevertheless, it does not and certainly did not give them any particular competitive advantage. Local breers were preferred, and had to survivie a highly fragmented inustry, which in spite of large acquisitions, did not solve the local preference issue...
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-Why do AB and other foreign brewers think the Chinese beer industry is so attractive? Because of the growing size of the market, the potential profitability of said market, and the growing interest in “branded†and elegant beers. It is on the same route as “selling one shoe or sock to every Chineseâ€...
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