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Buy custom Analysis Of Haier Group'S Expansion Into China

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Topic: Business
Number of pages / Number of words: 5 / 1205
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Italy became the headquarters for the Haier Group’s European operations. (The Haier Group , 2007)

2002-2006

Haier Group’s aggressive globalization strategy continued throughout the new millennium. In 2002, Haier products entered the Australian and New Zealand Markets and production began at their plant in Pakistan...


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In 2003, the first “Made in Jordan” Haier washing machines were rolled out. The Haier group also expanded its product base in the same year by entering the home computer market. (The Haier Group , 2007)

The above timeline illustrates The Haier Group’s rapid expansion into virtually every corner of the globe...


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