Buy custom An approach to marketing in special and academic libraries
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| Topic: |
Business
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| Number of pages / Number of words: |
27 / 7467 |
Essay's paper body
Structured written questionnaires were the main
instruments used for the gathering of data from samples. 33 out of 50 special libraries and 20 out of 22
academic libraries responded to the questionnaire.
Data analysis was completed with quantitative means such as percentage analysis, arithmetic mean
analysis and qualitative descriptions using graphical presentation wherever needed...
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Special libraries and academic libraries of Sri Lanka have a
sufficient amount of resources acquired and market opportunities available. Yet, they practice poor
marketing. In comparison, marketing performances are more available in special libraries than in
academic libraries. Special libraries and academic libraries of Sri Lanka have cost recovery capabilities
and even profit potentials from their services if they undertake proper marketing...
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