They should sponsor University events and use focus groups to get feedback from the students on campus. It is best to do more micromarketing so that students of each University feel unique, appreciated, and valued by the company. By carrying this card, the pride students already have for their University will spill over to the American Express Company and become loyalty...
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By carrying this card, the pride students already have for their University will spill over to the American Express Company and become loyalty. This is a more effective way of getting independent college students to be brand loyal then having a "member since" date on a card issued in conjunction with their parents...