Buy custom Always low prices, always: marketing origins of Wal-Mart's dubious CSR performance.
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| Topic: |
Business
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| Number of pages / Number of words: |
12 / 3318 |
Essay's paper body
Stakeholder theorists (Freeman, 1984) identify a number of groups that have a "stake" in the corporation either because they are directly (or indirectly) affected by corporate decisions & actions, or because they have an explicit contractual relationship with the firm. Such groups (stakeholders) typically include: shareholders, employees, customers, suppliers, the environment, and communities...
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Such groups (stakeholders) typically include: shareholders, employees, customers, suppliers, the environment, and communities.
Within this tradition, stakeholder mapping appears as a tool to unmask potential disfunctions (especially from a communication standpoint) between an organizations and its stakeholders...
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General points of the essay
Always low prices, always: marketing origins of Wal-Mart's dubious CSR performance.
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